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Task
Buna Lit needed visually engaging content to showcase its Ethiopian coffee tradition and modern hookah bar experience, attracting customers through high-quality photography and short-form videos.
Solution
I crafted a content strategy that highlighted Buna Lit’s cultural roots while emphasizing its modern aesthetic to:
Boost social media engagement with striking visuals.
Enhance the in-store experience with dynamic video content.
Appeal to both coffee lovers and hookah enthusiasts.
Execution
Photography:
Captured lifestyle shots of customers, emphasizing connection and community.
Showcased signature drinks, hookah setups, and unique interior design.
Delivered polished images for social media and marketing.
Short-Form Videos:
Produced TikToks and Reels highlighting coffee-making, culture, and ambiance.
Created in-house videos showcasing menu items, events, and lounge vibes.
Edited for consistency with Buna Lit’s brand identity.
This content elevated Buna Lit’s brand, engaging online audiences and enhancing the in-store experience.
