Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Task
Create a dynamic and engaging campaign to celebrate CPK's 40th anniversary that positions the brand as more than just a restaurant but a hub for fun, creativity, and community. Drive awareness, foot traffic, and engagement by making the celebration feel like a must-attend event of the year for both Rewards members and the general public.
Insight
People crave unique, shareable experiences that allow them to connect with others while expressing their creativity and individuality. For milestone celebrations, they want more than just good food, they want an experience, something to encapsulate their birthday; they want to be part of a memorable event that feels special, exclusive, and tailored to their interests.
Solution
Launch CPK's Ultimate 40th Birthday Celebration, a vibrant, immersive celebration:
