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Spotify
THE TASK: To get people in the US to think about listening to Spotify in the car.
THE INSIGHT: People love feeling connected to an exclusive experience. From Vip tickets, to meet and greets, to exclusive fan accounts that Especially when perks are mentioned.
THE SOLUTION: Spotify creates the drop list experience. The DropList is a list of upcoming albums schedule to release in the year. Once the album drops users have a certain amount of time to listen to the entire album while on the road to receive exclusive links to merch, interviews, and other features and perks.
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